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      Cover image for Principles of Marketing (with FREE Marketing Updates access code card)
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      Principles of Marketing (with FREE Marketing Updates access code card)

      Philip T. Kotler,Gary Armstrong

      This text uses practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. The new edition also offers expanded coverage of…

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      PRINC OF MARKETNG & MYMARKETLAB EBK&S/G PKG

      Philip T. Kotler,Gary Armstrong

      $826.99

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      Marketing

      Gary Armstrong, Philip Kotler, Michael Volkov, Swee Ang, Karen Fernandez, Sven Tuzovic

      Today's leading marketing text on creating and capturing customer value. Marketing: An Introduction, 9th edition shows students how to create vibrant, interactive communities of consumers who make products and brands…

      $160.95

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      Principos de Marketing

      Philip Kotler,Gary Armstrong

      $573.99

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      Principles of Marketing

      Philip Kotler,Gary Armstrong

      Revised edition of the authors’ Principles of marketing.

      $740.99

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      Principles of Marketing, Global Edition – MyLab Marketing with Pearson eText

      Philip Kotler,Gary Armstrong

      $79.95

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      Principles of Marketing, Global Edition

      Philip Kotler,Gary Armstrong

      This text uses practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. The new edition also offers expanded coverage of…

      $172.99

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      Marketing: An Introduction

      Gary Armstrong,Philip Kotler

      Revised edition of the authors’ Marketing, [2017]

      $740.99

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      Marketing: An Introduction, Global Edition

      Gary Armstrong,Philip Kotler

      Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original –Preface.

      $159.45

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      Access Card – Pearson MyLab Marketing with Pearson eText for Marketing: An Introduction, Global Edition

      Gary Armstrong,Philip Kotler

      Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age…

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      Principles of Marketing [High School Edition]

      Philip Kotler,Gary Armstrong

      $322.99

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      Marketing: An Introduction, Global Edition

      Gary Armstrong,Philip Kotler,Marc Opresnik

      Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original –Preface.

      $168.99

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      Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)

      Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

      Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.

      Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of…

      $152.85

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      Principles of Marketing, Global Edition

      Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

      Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.

      Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of…

      $151.75

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      Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition

      Gary Armstrong,Philip Kotler,Marc Opresnik

      Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age…

      $351.99

      Available to order, ships in approx 2 weeksAvailable to order

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      Principles of Marketing, Global Edition – MyLab Marketing with Pearson eText Access Code

      Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

      Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.

      Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of…

      $99.95

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      Principles of Marketing, Student Value Edition + 2019 Mylab Marketing with Pearson Etext – Access Card Package

      Philip Kotler (Northwestern University),Gary Armstrong (University of North Carolina)

      NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less…

      $836.99

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      Marketing: An Introduction, Student Value Edition + 2019 Mylab Marketing with Pearson Etext – Access Card Package

      Gary Armstrong (University of North Carolina),Philip Kotler (Northwestern University)

      NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, and registrations are not…

      $740.99

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      Principles of Marketing: Scandinavian Edition

      Anders Parment, Ph.D.,Philip Kotler,Gary Armstrong

      Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework…

      $270.99

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      Marketing: An Introduction

      Gary Armstrong (Brunel University UK),Philip Kotler (Northwestern University)

      NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, and registrations are not…

      $716.99

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      Principles of Marketing

      Philip Kotler,Gary Armstrong,Lloyd Harris,Hongwei He

      Revised edition of the authors’ Principles of marketing.

      $288.99

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      Principles of Marketing

      Stewart Adam,Sara Denize,Michael Volkov,Philip Kotler,Gary Armstrong

      Provides a concise and accessible introduction to marketing. The third edition retains it authoritative presentation of marketing theory, and also offers the reader a rich variety of examples and applications…

      $183.99

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      Marketing

      Philip Kotler,Suzan Burton,Ken Deans,Linden Brown,Gary Armstrong

      Kotler’s Marketing 8E continues to provide an authoritative and holistic platform whilst delivering updated, cutting-edge content in new and exciting ways. It provides the definitive principles of marketing in a…

      $204.99

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      Marketing: An Introduction, European Edition

      Philip Kotler,Gary Armstrong,Anders Parment, Ph.D.,Philip Kotler

      Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original –Preface.

      $134.15

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      Marketing and Marketing: A Snapshot

      Philip Kotler,Suzan Burton,Ken Deans,Linden Brown,Gary Armstrong

      This pack contains 1 copy of Marketing 9th edition and 1 copy of Marketing: A Snapshot.

      Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing…

      $219.99

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      Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong,Phil Kotler

      $735.99

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      Principles of Marketing, An Asian Perspective

      Philip Kotler, Gary Armstrong, Swee Ang, Siew Leong, Chin Tan, Oliver Yau

      This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

      For principles…

      $138.55

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      Principles of Marketing Value Package (Includes Marketing Plan Pro 6.0)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong,Phil Kotler

      $759.99

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      Marketing: An Introduction, Student Value Edition

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and…

      $437.99

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      Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong

      $735.99

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      Marketing: An Introduction and Mymarketinglab Package Value Package (Includes Interpretive Simulations Access Group A)

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $613.99

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      Marketing: An Introduction Value Package (Includes Marketing Plan Handbookd Pro Premier Marketing Plan )

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $722.99

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      Study Guide and Flashvalue Package (Includes Marketing: An Introduction and Mymarketinglab Package)

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $704.99

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      Principles of Marketing

      Gary Armstrong,Sara Denize,Michael Volkov,Stewart Adam,Philip Kotler

      Provides a concise and accessible introduction to marketing. The third edition retains it authoritative presentation of marketing theory, and also offers the reader a rich variety of examples and applications…

      $183.99

      Available to order, ships in 3-5 daysAvailable to order

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      Principles of Marketing, An Asian Perspective

      Philip Kotler,Gary Armstrong,Ang Swee-Hoon,Leong Siew-Meng,Tan Chin-Tiong

      For Principles of Marketing courses that require a comprehensive text.

      Help students learn how to create value through customer connections and engagement

      In a fast-changing, increasingly digital and social marketplace…

      $170.99

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