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Home / Principles of Marketing
Principles of Marketing
Paperback

Principles of Marketing

Gary Armstrong,Sara Denize,Michael Volkov,Stewart Adam,Philip Kotler
$183.99
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This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy.

The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.

Samples Download the detailed table of contents

Preview sample pages from Principles of Marketing, 8th Edition

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MORE INFO
Format
Paperback
Publisher
Pearson Education Australia
Country
Australia
Date
20 October 2020
Pages
600
ISBN
9781488626203

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy.

The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.

Samples Download the detailed table of contents

Preview sample pages from Principles of Marketing, 8th Edition

Read More
Format
Paperback
Publisher
Pearson Education Australia
Country
Australia
Date
20 October 2020
Pages
600
ISBN
9781488626203

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