Marketing: An Introduction and Mymarketinglab Package Value Package (Includes Interpretive Simulations Access Group A)

Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

Format
Paperback
Publisher
Prentice Hall
Published
31 July 2008
ISBN
9780135072899

Marketing: An Introduction and Mymarketinglab Package Value Package (Includes Interpretive Simulations Access Group A)

Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

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