Principles of Marketing, Global Edition

Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

Principles of Marketing, Global Edition
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Published
26 April 2023
Pages
768
ISBN
9781292449364

Principles of Marketing, Global Edition

Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

Master the key marketing challenges and develop meaningful connections with your customers Principles of Marketing by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

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