Access Card -- Pearson MyLab Marketing with Pearson eText for Marketing: An Introduction, Global Edition

Gary Armstrong,Philip Kotler

Access Card -- Pearson MyLab Marketing with Pearson eText for Marketing: An Introduction, Global Edition
Format
Undefined
Publisher
Pearson Education Limited
Country
United Kingdom
Published
7 July 2022
Pages
4
ISBN
9781292433196

Access Card – Pearson MyLab Marketing with Pearson eText for Marketing: An Introduction, Global Edition

Gary Armstrong,Philip Kotler

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you’ll get ample practice applying marketing concepts to real-world company scenarios.

Order online and we’ll ship when available

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.