Principles of Marketing Value Package (Includes Marketing Plan Pro 6.0)

Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong,Phil Kotler

Format
Hardback
Publisher
Prentice Hall
Published
8 March 2007
ISBN
9780135138571

Principles of Marketing Value Package (Includes Marketing Plan Pro 6.0)

Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong,Phil Kotler

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