Marketing: An Introduction, Global Edition

Gary Armstrong,Philip Kotler

Marketing: An Introduction, Global Edition
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Published
19 May 2022
Pages
704
ISBN
9781292433103

Marketing: An Introduction, Global Edition

Gary Armstrong,Philip Kotler

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you’ll get ample practice applying marketing concepts to real-world company scenarios.

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