Marketing: An Introduction, European Edition

Philip Kotler,Gary Armstrong,Anders Parment, Ph.D.,Philip Kotler

Marketing: An Introduction, European Edition
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Published
16 April 2019
Pages
672
ISBN
9781292200309

Marketing: An Introduction, European Edition

Philip Kotler,Gary Armstrong,Anders Parment, Ph.D.,Philip Kotler

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

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