Principles of Marketing

Philip Kotler,Gary Armstrong

Principles of Marketing
Format
Hardback
Publisher
Pearson
Country
United States
Published
11 November 2020
Pages
736
ISBN
9780136708582

Principles of Marketing

Philip Kotler,Gary Armstrong

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy.

The 8th edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.

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