Today's leading marketing text on creating and capturing customer value. Marketing: An Introduction, 9th edition shows students how to create vibrant, interactive communities of consumers who make products and brands…

Uncovers and investigates the conflicts apparent in football rivalry, by gathering together a series of in-depth case studies that span the football world.

This text uses practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. The new edition also offers expanded coverage of…

A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological theory and place and life histories to explore the global phenomenon of boxing. Raising many issues pertinent to…

This groundbreaking collection provides the first detailed social analysis of football within Africa. The book should be compulsory reading, for social scientists in sport studies and African studies and for…

Based on long-term and detailed ethnographic research, this book uses Malta as a critical case study to explore the dynamics of contemporary football. Examining Maltese football in the context of…

This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics.

NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less…