Hardback
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Eric C. Schwarz (Victoria University, Australia),Jason D. Hunter (Rockford University, USA),Kyle J. Brannigan (University of Wisconsin - Parkside, USA),Kevin P. Cattani (University of Dubuque, USA)
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport…
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