Search results for ‘Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)’

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      Cover image for Essentials of Marketing Research
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      Essentials of Marketing Research

      Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi)

      Earlier edition entered under: William G. Zikmund.

      $311.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Exploring Marketing Research (with Qualtrics Printed Access Card)
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      Exploring Marketing Research (with Qualtrics Printed Access Card)

      Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)

      A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than…

      $1647.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for CB (with CB Online, 1 term (6 months) Printed Access Card)
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      CB (with CB Online, 1 term (6 months) Printed Access Card)

      Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),Eric Harris (Florida Southern College)

      Learn your Consumer Behavior course YOUR Way with CB! CB’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review…

      $102.95

      Available to order, ships in 10-14 daysAvailable to order

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      Multivariate Data Analysis

      Joseph Hair (University of South Alabama),William Black (Professor Emeritus, Louisiana State University (LSU)),Rolph Anderson (Drexel University),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi)

      This Value Pack consists of Multivariate Data Analysis: International Edition, 6/e, by Hair, Black, Babin, Anderson & Tatham, 9780132281393 and SPSS 15.0 Student Version for Windows, 1/e.

      $169.95

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      Cover image for Marketing Research: Asia-Pacific Edition
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      Marketing Research: Asia-Pacific Edition

      Hume Winzar (Macquarie University),Steve D'Alessandro (University of Tasmania),Ben Lowe (University of Kent, UK),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)

      Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach…

      $164.95

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      Cover image for Marketing Research
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      Marketing Research

      William Zikmund (Oklahoma State University),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),Ben Lowe (University of Kent, UK),Hume Winzar (Macquarie University),Steve D'Alessandro (University of Tasmania)

      WINNER 2021 EPAA for Teaching and Learning Resource - Digital (Adaptations) The judges said ‘MindTap for Marketing Research Fifth Edition is a comprehensive yet accessible resource with a range of…

      $164.95

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