Marketing Research: Asia-Pacific Edition

Hume Winzar (Macquarie University),Steve D'Alessandro (University of Tasmania),Ben Lowe (University of Kent, UK),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)

Marketing Research: Asia-Pacific Edition
Format
Paperback
Publisher
Cengage Learning EMEA
Country
United Kingdom
Published
15 November 2016
Pages
656
ISBN
9780170369824

Marketing Research: Asia-Pacific Edition

Hume Winzar (Macquarie University),Steve D'Alessandro (University of Tasmania),Ben Lowe (University of Kent, UK),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.

Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its ‘learning by doing’ approach. For analysing data, the text covers both SPSS and EXCEL outputs.

This text is indispensable for students studying marketing research in any business or marketing course.

This item is not currently in-stock. It can be ordered online and is expected to ship in 10-14 days

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.