Exploring Marketing Research (with Qualtrics Printed Access Card)

Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)

Exploring Marketing Research (with Qualtrics Printed Access Card)
Format
Mixed media product
Publisher
Cengage Learning, Inc
Country
United States
Published
3 April 2015
Pages
656
ISBN
9781305263529

Exploring Marketing Research (with Qualtrics Printed Access Card)

Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 4 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.