Essentials of Marketing Research

Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi)

Essentials of Marketing Research
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Published
22 August 2018
Pages
514
ISBN
9780357033937

Essentials of Marketing Research

Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi)

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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