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    Cover image for Arbeitsbeziehungen in der Europaischen Union - Perspektiven von Tarifverhandlungen: Welche Ebene (branchenubergreifend, sektoral, interregional, betrieblich) fuhrt zu Tarifvereinbarungen in der EU?
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    Arbeitsbeziehungen in der Europaischen Union - Perspektiven von Tarifverhandlungen: Welche Ebene (branchenubergreifend, sektoral, interregional, betrieblich) fuhrt zu Tarifvereinbarungen in der EU?

    Andreas Brand

    Studienarbeit aus dem Jahr 1999 im Fachbereich Soziologie - Arbeit, Beruf, Ausbildung, Organisation, Note: 2,0, Johannes Gutenberg-Universitat Mainz (Soziologie), Sprache: Deutsch, Abstract: Das Zusammenwachsen der verschiedenen europaischen Lander zu einer…

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    Cover image for Theorie, Geschichte, Aufbau und Vergleich der Gruppendiskussion und der Fokusgruppe - zweier qualitativer Forschungsverfahren
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    Theorie, Geschichte, Aufbau und Vergleich der Gruppendiskussion und der Fokusgruppe - zweier qualitativer Forschungsverfahren

    Andreas Brand

    Studienarbeit aus dem Jahr 1998 im Fachbereich Soziologie - Methodologie und Methoden, Note: 2,0, Technische Universitat Darmstadt (Soziologie), Sprache: Deutsch, Abstract: Bei Gruppendiskussion und Focusgruppe handelt es sich um Diskussionen…

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    Cover image for Stop Sweating & Start Talking: How to Make Sex Chats with Your Kids Easier Than You Think
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    Stop Sweating & Start Talking: How to Make Sex Chats with Your Kids Easier Than You Think

    Andrea Brand

    An approachable, sex-positive resource on how to talk to your kids about sex … and keep the communication going beyond The Talk.

    You want your kids to make healthy choices…

    $27.99

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    Cover image for Was macht die Arbeit heute noch aus?: Eine Untersuchung der historischen, heutigen und zukunftigen Entwicklungen des Arbeitsbegriffs
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    Was macht die Arbeit heute noch aus?: Eine Untersuchung der historischen, heutigen und zukunftigen Entwicklungen des Arbeitsbegriffs

    Andreas Brand

    Studienarbeit aus dem Jahr 1999 im Fachbereich Soziologie - Arbeit, Beruf, Ausbildung, Organisation, Note: 2,0, Johannes Gutenberg-Universitat Mainz (Soziologie), Sprache: Deutsch, Abstract: Ausgangspunkt dieser Seminararbeit ist die These vom Ende…

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    Cover image for Vergleich von Radikalem Konstruktivismus (Systemtheorie) mit der Systemtheorie Niklas Luhmanns
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    Vergleich von Radikalem Konstruktivismus (Systemtheorie) mit der Systemtheorie Niklas Luhmanns

    Andreas Brand

    Studienarbeit aus dem Jahr 1998 im Fachbereich Soziologie - Klassiker und Theorierichtungen, Note: 2,0, Technische Universit t Darmstadt (Soziologie), Sprache: Deutsch, Abstract: Die Theorie von Niklas Luhmann wird mit dem…

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    Cover image for Birkenstock
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    Birkenstock

    The remarkable history of a shoemaking dynasty, which dates back to 1774. BIRKENSTOCK is a global brand-i.e., a brand with universal relevance-serving an essential human need: walking as intended by…

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    Cover image for Alfred Flechtheim: Raubkunst und Restitution
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    Alfred Flechtheim: Raubkunst und Restitution

    Alfred Flechtheim was one of the most important art dealers of his era. His galleries included works by Paul Klee and Pablo Picasso. Persecuted by the Nazi regime, Flechtheim fled…

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    Cover image for Storytelling ALS Instrument Des Behavioral Branding
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    Storytelling ALS Instrument Des Behavioral Branding

    Andreas Janson

    Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Universitat Kassel (Institut fur Betriebswirtschaftslehre), Veranstaltung: Vertriebs- und Verkaufsmanagement, Sprache: Deutsch, Abstract: Viele…

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    Cover image for The Effect of Branding on the Development of a Company with an Example of Puma
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    The Effect of Branding on the Development of a Company with an Example of Puma

    Andreas Schutt

    Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Essen, language: English, abstract…

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    Cover image for Kunstfund Gurlitt: Wege der Forschung
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    Kunstfund Gurlitt: Wege der Forschung

    2013 wurde infolge einer Beschlagnahme der Schwabinger Kunstfund in den Blick der Weltoeffentlichkeit katapultiert und damit der Kunsthandler Hildebrand Gurlitt (1895-1956), bei dessen Sohn Cornelius (1935-2014) sich die Werke befunden…

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    Cover image for Emotional Branding: Sinnvolle Instrumente und Strategien zur nachhaltigen Steigerung des Unternehmenswertes
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    Emotional Branding: Sinnvolle Instrumente und Strategien zur nachhaltigen Steigerung des Unternehmenswertes

    Andrea Ploetz

    Inhaltsangabe: Problemstellung: Klassische Markenkommunikation funktioniert nicht mehr! In den letzten Jahren explodierte die Zahl der angebotenen Produkte und Marken. Allein in Deutschland buhlten 2004 66.000 neu angemeldete Marken um die…

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    Cover image for Employer Branding als Erfolgsfaktor. Handlungsempfehlungen fur den Aufbau einer attraktiven Arbeitgebermarke
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    Employer Branding als Erfolgsfaktor. Handlungsempfehlungen fur den Aufbau einer attraktiven Arbeitgebermarke

    Andreas Mederer

    Der demografische Wandel verursacht einen Mangel an Nachwuchs- und Fachkraften. Folglich wird es fur Unternehmen immer schwieriger, qualifizierte Arbeitskrafte zu finden. Gleichzeitig stellt die Generation Y, die jungere Arbeitnehmergeneration, hohe…

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    Cover image for Brand Growth Barriers: Identify, Understand, and Overcome Them
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    Brand Growth Barriers: Identify, Understand, and Overcome Them

    Ralph Kruger,Andreas Stumpf

    How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book…

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    Cover image for Brand Growth Barriers: Identify, Understand, and Overcome Them
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    Brand Growth Barriers: Identify, Understand, and Overcome Them

    Ralph Kruger,Andreas Stumpf

    How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book…

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    Cover image for What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
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    What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands

    Andreas Buchholz,Wolfram Wordemann

    This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form…

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    Cover image for Social Branding: Strategien - Praxisbeispiele - Perspektiven
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    Social Branding: Strategien - Praxisbeispiele - Perspektiven

    Die meisten von ihnen, um die eigene Marke zu profilieren und die Markenloyalitaet ihrer Kunden zu steigern, kurz: um Social Branding zu betreiben.

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    Cover image for Does Your Brand Need A Spanking?: Move your brand from bashful to badass
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    Does Your Brand Need A Spanking?: Move your brand from bashful to badass

    Jason Bittel,Andrea F Fitting Ph D

    If you’re not getting your fair share of the market, despite the fact that your products and services are outstanding, your brand might need a spanking. This is a book…

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    Cover image for Die Fuehrung Der Unternehmensmarke: Ein Ansatz Zum Zielgruppenorientierten Corporate Branding
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    Die Fuehrung Der Unternehmensmarke: Ein Ansatz Zum Zielgruppenorientierten Corporate Branding

    Andreas Bierwirth

    Originally presented as the author’s thesis (doctoral)–Universiteat Meunster (Westfalen), 2001.

    $394.99

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    Cover image for Handbook of Research on Future Policies and Strategies for Nation Branding
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    Handbook of Research on Future Policies and Strategies for Nation Branding

    Discusses how nation branding works to benefit the function and mission of nations along with showing how nation branding can be used as a strategic asset for the redesign of…

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    Cover image for Marketing for Services
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    Marketing for Services

    Julian Brands,Andreas Klein,Kathrin Stiel

    $128.99

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    Cover image for Festung Ehrenbreitstein: Pictures of the Change
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    Festung Ehrenbreitstein: Pictures of the Change

    Matthias Brand,Oliver Feinauer,Andrea Petry

    The Festung Ehrenbreitstein in Koblenz is after Gibraltar the largest and best-preserved edifice of its kind. Between 2007 and 2011 this cultural heritage at the confl uence of Rhine and…

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    Cover image for Brand Communities: Erfolgsfaktoren Und OEkonomische Relevanz Von Markengemeinschaften
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    Brand Communities: Erfolgsfaktoren Und OEkonomische Relevanz Von Markengemeinschaften

    Fabian Loewenfeld

    Zwar uben erfolgreiche Marken eine ungebrochene Faszination auf Konsumenten aus, doch sind die Anforderungen an das Markenmanagement in den letzten Jahren rapide gestiegen. Im Zentrum der modernen Markenfuhrung steht heute…

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    Cover image for Global Developments in Nation Branding and Promotion
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    Global Developments in Nation Branding and Promotion

    Presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. Chapters address theoretical considerations of the nature of nation brands and their implications in measuring…

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    Cover image for Global Developments in Nation Branding and Promotion
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    Global Developments in Nation Branding and Promotion

    Presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. Chapters address theoretical considerations of the nature of nation brands and their implications in measuring…

    $495.99

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    Cover image for Brand Admiration: Building A Business People Love
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    Brand Admiration: Building A Business People Love

    C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

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    Cover image for Lost Brands - vom Aufstieg und Niedergang starker Marken: Warum too big to fail nicht einmal fur Traditionsmarken gilt
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    Lost Brands - vom Aufstieg und Niedergang starker Marken: Warum too big to fail nicht einmal fur Traditionsmarken gilt

    Michael Bruckner,Andrea Przyklenk,Michael Bruckner,Andrea Przyklenk

    Auf dem Friedhof bekannter Firmen und Marken begegnet man vielen einstmals renommierten Namen. Am Ende eines jeden Kapitels wird analysiert, welche Grunde zum Untergang fuhrten - und welche Schlusse Unternehmer…

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    Bly-Eyndigh Treur-Spel. de Goddelijcke Voorsienigheyd Beproeft in Bertulpho En Ansbert …

    Seraphin Brand,Jacques Harrewyn,Andreas Wydts

    This is a reproduction of a book published before 1923. This book may have occasional imperfectionssuch as missing or blurred pages, poor pictures, errant marks, etc. that were either part…

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    Cover image for A Comprehensive Approach to Earthquake Disaster Mitigation
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    A Comprehensive Approach to Earthquake Disaster Mitigation

    This volume contains contribution ranges for a comprehensive concept, which in a multidisciplinary approach, spectrum from fundamental research to concrete measures of protection and earthquake disaster preparedness.

    $138.99

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    Cover image for Branding Latin America: Strategies, Aims, Resistance
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    Branding Latin America: Strategies, Aims, Resistance

    This book offers a critical analysis of the spread of branding discourse and practice to new objects -from the individual, to the city, region, and nation-state. It offers a novel…

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    Brand-Altar Des Neuen Testaments: Darauf Fromme Christen Ihre Morgen- Und Abend- VOR Und Nach Der Arbeit Kirchen- Und Friedens-Gebet Gott Opfern…

    Andreas Paul Beer

    This is a reproduction of a book published before 1923. This book may have occasional imperfectionssuch as missing or blurred pages, poor pictures, errant marks, etc. that were either part…

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    Cover image for User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services
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    User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services

    Felix Van De Sand,Anna-Katharina Frison,Pamela Zotz,Andreas Riener,Katharina Holl

    The Battle of Attention.- The Role of Information Processing for Product Perception.- Unconscious Brand Messaging and Perception Beneath the Detection Threshold.- Human Needs and Values as Guideline for Brands and…

    $199.99

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    Cover image for From Purpose To Profit
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    From Purpose To Profit

    Erin Andrea Craske

    Transform your business into an effortlessly sustainable success. Learn from two decades of expertise, crafting a self-selling brand with this A to Z strategy guide. Avoid detrimental strategic mistakes, gain…

    $115.99

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    From Purpose To Profit

    Erin Andrea Craske

    Transform your business into an effortlessly sustainable success. Learn from two decades of expertise, crafting a self-selling brand with this A to Z strategy guide. Avoid detrimental strategic mistakes, gain…

    $104.99

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    User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services

    Felix Van De Sand,Anna-Katharina Frison,Pamela Zotz,Andreas Riener,Katharina Holl

    This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being…

    $130.99

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    Cover image for Sustainable Phosphorus Management: A Global Transdisciplinary Roadmap
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    Sustainable Phosphorus Management: A Global Transdisciplinary Roadmap

    This book describes a pathway for sustainable phosphorus management via the Global Transdisciplinary Processes for Sustainable Phosphorus Management project (Global TraPs).

    $194.99

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    Cover image for Sustainable Phosphorus Management: A Global Transdisciplinary Roadmap
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    Sustainable Phosphorus Management: A Global Transdisciplinary Roadmap

    This book describes a pathway for sustainable phosphorus management via the Global Transdisciplinary Processes for Sustainable Phosphorus Management project (Global TraPs).

    $138.99

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    Cover image for The Usage-based Study of Language Learning and Multilingualism
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    The Usage-based Study of Language Learning and Multilingualism

    The Usage-based Study of Language Learning and Multilingualism offers cutting-edge research from a cadre of international experts who agree that human language learning is a process of learning how to…

    $710.99

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    Cover image for The Usage-based Study of Language Learning and Multilingualism
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    The Usage-based Study of Language Learning and Multilingualism

    The Usage-based Study of Language Learning and Multilingualism offers cutting-edge research from a cadre of international experts who agree that human language learning is a process of learning how to…

    $236.99

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