Dienstleistungen im Internet und ihre Qualitat aus Kundensicht

Hans-Friedrich Breithaupt

Dienstleistungen im Internet und ihre Qualitat aus Kundensicht
Format
Paperback
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
27 September 2005
Pages
452
ISBN
9783835000179

Dienstleistungen im Internet und ihre Qualitat aus Kundensicht

Hans-Friedrich Breithaupt

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Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitatswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitatsdimensionen. Abschliessend diskutiert er entsprechende Messverfahren.

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