Listening to the Customer

Peter Hernon,Joseph R. Matthews

Listening to the Customer
Format
Paperback
Publisher
ABC-CLIO
Country
United States
Published
23 May 2011
Pages
201
ISBN
9781598847994

Listening to the Customer

Peter Hernon,Joseph R. Matthews

A thorough explanation of how a voice-of-the-customer program for libraries can give customers the opportunity to make their opinions known, enabling libraries to develop services that meet or exceed their patrons’ changing expectations.

A modern library is much like a business in that it must provide a set of products and services to meet the changing needs and expectations of its customers in order to succeed and survive. With libraries now focusing more on their customers, Listening to the Customer is a critical resource that provides effective strategies for gathering information from the client perspective in order to meet library patrons’ expectations and specific information needs.

The voice-of-the-customer program described by Hernon and Matthews involves not only listening to customers, but also maintaining an ongoing dialogue with them. The book addresses different types of customers, assorted methods for gathering evidence, data reporting to stakeholders, and relevant metrics for libraries to report. The authors also devote a chapter to regaining lost customers and discuss leadership techniques and preparation steps to meet an uncertain future. Completely unique in its methodological focus, this book is one of very few titles to address the importance of library customer service in the 21st century.

Ten sidebars highlight specific libraries and what they are doing

Numerous illustrative figures clarify key points

An extensive bibliography compiles works related to customer service and implementing a voice-of-the-customer program

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 2 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.