In today’s sales environment, upselling is no longer a nice extra - for many salespeople, it’s become a required part of their sales pitch and is sometimes even built into their quotas. In Upselling Techniques (That Really Work!), Stephan Schiffman provides readers with a complete system for developing and executing successful upselling plans for existing and new accounts without pushing the envelope too far, including useful information that helps salespeople: Increase the size of the average sale; Develop a unique strategic plan for important customers; Position themselves as an irreplaceable business ally; Fend off the competition, hold on to the account…and expand its value over time.