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Home / Services Marketing B&W
Services Marketing B&W
Paperback

Services Marketing B&W

K. Hoffman (Colorado State University),John Bateson (Cass Business School, independent consultant),Emma Wood (Leeds Metropolitan University),Emma Wood
$220.99
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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

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MORE INFO
Format
Paperback
Publisher
Cengage Learning EMEA
Country
United Kingdom
Date
15 April 2009
Pages
250
ISBN
9781473709126

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

Read More
Format
Paperback
Publisher
Cengage Learning EMEA
Country
United Kingdom
Date
15 April 2009
Pages
250
ISBN
9781473709126

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