Services Marketing B&W
K. Hoffman (Colorado State University),John Bateson (Cass Business School, independent consultant),Emma Wood (Leeds Metropolitan University),Emma Wood
Services Marketing B&W
K. Hoffman (Colorado State University),John Bateson (Cass Business School, independent consultant),Emma Wood (Leeds Metropolitan University),Emma Wood
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
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