Search results for ‘K. Hoffman (Colorado State University),John Bateson (Cass Business School, independent consultant),Emma Wood (Leeds Metropolitan University),Emma Wood’

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      Services Marketing B&W

      K. Hoffman (Colorado State University),John Bateson (Cass Business School, independent consultant),Emma Wood (Leeds Metropolitan University),Emma Wood

      Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but…

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