How To Predict What People Will Buy is a comprehensive guide written by Louis Cheskin that explores the psychology behind consumer behavior and how it can be used to predict what people will buy. The book provides valuable insights into the decision-making process of consumers and how various factors such as perception, motivation, and culture influence their purchasing decisions.Cheskin draws on his extensive experience as a market researcher and consultant to provide practical advice on how businesses can use this knowledge to develop successful marketing strategies. He discusses various techniques such as consumer research, product testing, and market segmentation that can help businesses better understand their target audience and create products that meet their needs.The book also delves into the importance of branding and packaging in influencing consumer behavior. Cheskin explains how a brand's image can impact consumer perceptions and how packaging can be used to make products more appealing to consumers.Overall, How To Predict What People Will Buy is a valuable resource for anyone interested in understanding consumer behavior and developing effective marketing strategies. It provides a wealth of knowledge and practical advice that can help businesses succeed in today's competitive marketplace.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.