Marketing 5.0: Technology for Humanity

Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

Marketing 5.0: Technology for Humanity
Format
Hardback
Publisher
John Wiley & Sons Inc
Country
United States
Published
19 January 2021
Pages
224
ISBN
9781119668510

Marketing 5.0: Technology for Humanity

Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the Four P’s of Marketing, Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

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Artificial Intelligence for marketing automation

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Agile marketing

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Segments of one marketing

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Contextual technology

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Facial recognition and voice tech for marketing

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The future of Customer Experience (CX)

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Transmedia storytelling

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The Whatever-Whenever-Wherever service delivery

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Everything-As-A-Service business model

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Internet of Things and blockchain for marketing

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Virtual and augmented reality marketing

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Corporate activism

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

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