Marketing 5.0: Technology for Humanity
Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Marketing 5.0: Technology for Humanity
Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the Four P’s of Marketing, Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
*
Artificial Intelligence for marketing automation
*
Agile marketing
*
Segments of one marketing
*
Contextual technology
*
Facial recognition and voice tech for marketing
*
The future of Customer Experience (CX)
*
Transmedia storytelling
*
The Whatever-Whenever-Wherever service delivery
*
Everything-As-A-Service business model
*
Internet of Things and blockchain for marketing
*
Virtual and augmented reality marketing
*
Corporate activism
Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
This item is not currently in-stock. It can be ordered online and is expected to ship in 10-14 days
Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.
Sign in or become a Readings Member to add this title to a wishlist.