Search results for ‘Philip Kotler,Hermawan Kartajaya,Iwan Setiawan’

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      Cover image for Marketing 6.0
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      Marketing 6.0

      Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

      Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

      In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip…

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      Cover image for Marketing 3.0 - From Products to Customers to the Human Spirit
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      Marketing 3.0 - From Products to Customers to the Human Spirit

      Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

      Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in…

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      Marketing 4.0: Moving from Traditional to Digital

      Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

      Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

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      Marketing 5.0: Technology for Humanity

      Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

      Rediscover the fundamentals of marketing from the best in the business

      In Marketing 5.0, the celebrated promoter of the Four P’s of Marketing, Philip Kotler, explains how marketers can use…

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      Reimagining Operational Excellence

      Philip Kotler, Hermawan Kartajaya, Jacky Mussry

      Explore the cutting-edge of marketing new products and services from leading businesses in Asia

      In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers…

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      Entrepreneurial Marketing: Beyond Professional Mar keting

      Kotler,Hermawan Kartajaya,Hooi Den Huan,Jacky Mussry

      An eye-opening discussion of the future of marketing, from four of the leading minds in the field

      In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including…

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      Cover image for Attracting Investors: A Marketing Approach to Finding Funds for Your Business
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      Attracting Investors: A Marketing Approach to Finding Funds for Your Business

      Philip Kotler,Hermawan Kartajaya,S.David Young

      How can businesses do a better job of attracting capital? The answer: Marketing! Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this…

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