Evolution is killing innovation! Cognitive biases. All humans have them. But that’s not necessarily a good thing. Cognitive biases are mental shortcuts that have evolved in our brains and shape our judgment of the world. You may not recognize them, but you’ve seen them in action: the manager who’s afraid to try a new process; a researcher who unconsciously discounts data to confirm what he thinks he knows; the team of like-minded colleagues who want to enact change but find themselves unable to do so without understanding why. While these instinctive biases served us extremely well in our evolutionary history as we ran from predators, in the world of modern business they keep us from reaching our full potential, they impede innovation, and they stunt business growth. Created by expert innovators, Outsmart Your Instincts cleverly merges behavioral science with business savvy. The authors’ trademarked Behavioral Innovation model examines eight unique biases in depth (Negativity Bias, Conformity Bias, and the Curse of Knowledge among them) and shows us how we can overcome these barriers and break from the status quo. With clever, thought-provoking activities, accessible writing, and easy-to-follow advice, Outsmart Your Instincts shows us how and why we think the way we do. Thenwe can unlearn what we think we know. Once we outthink ourselves, our brains will make it easy to outthink the competition and become the smartest innovators in the jungle.