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    Cover image for Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward
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    Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward

    Adam Hansen,Ed Harrington,Beth Storz

    Evolution is killing innovation! Cognitive biases. All humans have them. But that’s not necessarily a good thing. Cognitive biases are mental shortcuts that have evolved in our brains and shape…

    $51.99

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