Trade shows are becoming an increasingly popular method of offering goods, marketing services, meeting contracts and earning bigger profits. Each year over 100,000 companies participate in trade shows, spending 12 billion dollars a year. Since companies invest a lot of money and generate millions of dollars of revenue from these sales, it is important to focus on selling tactics. The authors use easy-to-follow checklists and cover topics including: available technologies; ideas for non-sales and non-marketing people; behaviour to avoid; how smaller companies can compete with larger companies; attracting the right kind of customers; connecting with prospects; and surviving the show.