Search results for ‘O. C. Ferrell (Auburn University),William Pride (Texas A&M University)’

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      Cover image for Marketing 2016
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      Marketing 2016

      O. C. Ferrell (Auburn University),William Pride (Texas A&M University)

      Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business…

      $344.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Marketing
      Paperback
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      Marketing

      William Pride (Texas A&M University),O. C. Ferrell (Auburn University)

      Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing…

      $840.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Foundations of Marketing
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      Foundations of Marketing

      William Pride (Texas A&M University),O. C. Ferrell (Auburn University)

      Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of…

      $174.95

      Available to order, ships in 10-14 daysAvailable to order