Foundations of Marketing

William Pride (Texas A&M University),O. C. Ferrell (Auburn University)

Foundations of Marketing
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Published
2 March 2021
Pages
592
ISBN
9780357129463

Foundations of Marketing

William Pride (Texas A&M University),O. C. Ferrell (Auburn University)

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource – Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You’ll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today’s fast-paced business world. MindTap, today’s leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

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