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    Cover image for Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung
    Hardback
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    Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung

    Hermann Simon,Martin Fassnacht

    Philip Kotler, Kellogg School of Management, Northwestern University"Ein Buch von grossem Wert, dem der Brueckenschlag zwischen Wissenschaft und Praxis hervorragend gelingt." Kasper Rorsted, CEO, Adidas AG

    "Dieses Buch zeigt, dass…

    $212.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Price Management: Strategy, Analysis, Decision, Implementation
    Hardback
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    Price Management: Strategy, Analysis, Decision, Implementation

    Hermann Simon,Martin Fassnacht

    In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings…

    $168.99

    Available to order, ships in 7-14 daysAvailable to order