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Australian Book Retailer of the Year 2021
David A. Aaker
Synopsis coming soon…….
Available to order, ships in approx 4 weeksAvailable to order
Available to order, ships in approx 2 weeksAvailable to order
Using real brand-building cases, this book describes how, in creating a brand’s identity, a manager must look beyond a product’s physical attributes to consider its emotional benefits, and infuse the…
‘Spanning Silos’ explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes…
This is an updated revision of the fifth edition book on strategic planning, instructing managers on methods of company analysis and external analysis, that make possible the creation and implementation…
Available to order, ships in 7-14 daysAvailable to order
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole…
Available to order, ships in 10-14 daysAvailable to order
David Aaker
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual…
20 essential principles of branding that will lead to the creation of strong brands.
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
David A Aaker (University of California Berkeley)
Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer- ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu…
David A. Aaker,Damien McLoughlin
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses…
David A. Aaker,Erich Joachimsthaler
Damien McLoughlin,David A. Aaker
Suitable for business students studying strategy and marketing courses in the UK and Europe.
This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related…
David A. Aaker,Alexander L. Biel
First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding…
David Aaker,Florian Stahl,Felix Stoeckle
Ein kompakter UEberblick uber die nutzlichsten Konzepte und Methoden fur die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren.
Ted Moser, Charlotte Bloom, Omar Akhtar
Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book - a how-to-win playbook - shows you the way.
Kumar,Robert P. Leone,David A. Aaker,George S. Day
Revised edition of Marketing research, [2016]
