Demonstrates how investing in social programs will help businesses maintain relevance in an ever-changing market Explains how employees and customers demand visible activism from companies that invest in social development Outlines how signature social programs provide focused branding that communicates with customers, impacts communities, and advances a business Depicts how a business can differentiate their approach from the norm in order to stand out Describes how social programs can advance a business by updating their image and energy, as well as establishing greater brand loyalty