Hardback
Add to list Added to list HBR’s 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
Clayton M. Christensen,Theordore Levitt,Philip Kotler,Philip Kotler,Fred Reichheld
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully…
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