HBR's 10 Must Reads on Business Model Innovation (with featured article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
Harvard Business Review,Clayton M. Christensen,Mark W. Johnson,Rita Gunther McGrath,Steve Blank
HBR’s 10 Must Reads on Business Model Innovation (with featured article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
Harvard Business Review,Clayton M. Christensen,Mark W. Johnson,Rita Gunther McGrath,Steve Blank
Your company needs a winning business model to thrive - and it may soon need to reinvent that business model to survive.
If you read nothing else on business model innovation, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you set up a model for success and stay ahead of your competitors.
This book will inspire you to:
Build a new business in an established organisation
Give your traditional offerings a shot in the arm
Understand how a business model differs from a strategy
Establish digital business models around traditional products
Adopt the practices of lean start-ups Reimagine your core business as a platform
Counter threats by revolutionising your business model
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