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      Cover image for Principles of Marketing: Scandinavian Edition
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      Principles of Marketing: Scandinavian Edition

      Anders Parment, Ph.D.,Philip Kotler,Gary Armstrong

      Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework…

      $267.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Marketing: An Introduction, European Edition
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      Marketing: An Introduction, European Edition

      Philip Kotler,Gary Armstrong,Anders Parment, Ph.D.,Philip Kotler

      Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original –Preface.

      $140.95

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)
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      Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong,Phil Kotler

      $769.99

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      Hardback
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      Principles of Marketing Value Package (Includes Marketing Plan Pro 6.0)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong,Phil Kotler

      $794.99

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      Hardback
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      Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong

      $769.99

      Available to order, ships in approx 4 weeksAvailable to order

      Paperback
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      Marketing: An Introduction and Mymarketinglab Package Value Package (Includes Interpretive Simulations Access Group A)

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $641.99

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      Paperback
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      Marketing: An Introduction Value Package (Includes Marketing Plan Handbookd Pro Premier Marketing Plan )

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $755.99

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      Book
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      Study Guide and Flashvalue Package (Includes Marketing: An Introduction and Mymarketinglab Package)

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $737.99

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      Loose-leaf
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      Marketing: An Introduction, Student Value Edition

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and…

      $457.99

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