The Creative Squeeze

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Great creative work begins with great leadership.

In The Creative Squeeze, Justin Price unpacks the unique challenges of leading creative teams in a world that often prioritizes results over relationships. Drawing on decades of experience, he shares a personal journey of transformation and the actionable lessons he's learned along the way.

This book debunks common leadership myths and replaces them with practical truths, including why empathy drives better results, how to build a resilient team culture, and the importance of mindset shifts for leaders managing creatives. With candid anecdotes and proven strategies, Justin provides a roadmap for unlocking the full potential of your creative team without burnout or frustration.

Perfect for leaders in nonprofits, agencies, and organizations of all sizes, The Creative Squeeze offers a fresh perspective on fostering innovation, trust, and sustainable success.