Black is NOT a Credential

Is DEI the path to progress-or the biggest corporate scam of our time?

In Black is NOT a Credential: The Corporate Scam of DEI, TaChelle C. Lawson uncovers how a movement once rooted in "equity" has devolved into a costly illusion, pushed by HR and educational institutions with little regard for real impact. CEOs and senior leaders are left questioning whether DEI drives success or drains resources.

With over two decades in hospitality and luxury retail, Lawson exposes the hollow practices of chasing perception rather than performance, damages culture, and threatens profits. This bold, unfiltered playbook reveals the hard truth: DEI without purpose or results is a scam that undermines real business goals.

Packed with hard-hitting stories and data-driven insights, Lawson dismantles the myth that diversity and qualifications are incompatible. She shows how authentic inclusivity-grounded in strategy-sparks innovation and drives measurable gains.

Black is NOT a Credential isn't a guide for HR. It's a playbook for CEOs ready to reclaim diversity as a driver of growth and success.

Don't waste another dollar on DEI theater. It's time to make diversity work for your business.