What does it take to be a voice in your community or your profession? Who decides if you are an expert? What's the difference between an expert, an influencer, a personality, and a celebrity? What do things like serendipity have to do with your career growth? The digital age has created more opportunities for humans to share knowledge, information, and experiences than at any other time in our collective history. You probably follow many influential and notable experts associated with the subjects you are most passionate about. From knitting to skateboarding to cybersecurity and investing, there are micro-famous stars all around us.

But how do you become an expert to begin with? How do you build a community of followers, earn speaking opportunities, get calls to be interviewed by the media, or appear on podcasts and news networks?

Richard Bird shares his journey from an award-winning executive in his industry to an internationally known and followed personality. Even if you don't desire to be on stage, write a blog, or be viewed as an expert, "Famous With 12 People" will help you grow your professional skills in networking, speaking, storytelling, and building your unique personal brand.