Season’s Greetings: Charming Holiday Cards from Paul Rand

A collection of whimsical holiday cards featuring hand-drawn Santas from the design titan behind the logos for IBM and UPS

American graphic designer Paul Rand (1914-96)-a titan of midcentury design-is best known for the logos he created for companies such as IBM, UPS, ABC and many more. In addition to his commercial work, he was a dedicated letter writer. This set reproduces a selection of 24 holiday cards by Paul Rand held by the Letterform Archive collection. Some were made for friends and family, while others were hand-painted as commissions. Taken together, they represent an exciting and unseen facet of Rand's oeuvre. Now available as a boxed set, you can send these carefully reproduced versions of Rand's darling notecards to your own loved ones this holiday season.