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Running a business today is no easy feat, and "Clients, Content and Community" by Brad understands that challenge. This book offers a practical, grounded approach to help business owners refocus their marketing efforts on what truly matters: their clients, the content that speaks to their needs, and the communities that foster lasting relationships.
He sets out to demystify how to make content that makes a difference to their businesses by getting them more clients or helping them reach their goals.
The process doesn't have to be new and shiny. Business leaders don't have to learn a whole new process.
What business owners need to do is refocus-refocus on what is most important. By doing that, the next steps become so clear that in perfect harmony marketing becomes so much easier to approach. Once the refocus happens, leaders will know what tools or tactics to apply any given day.
While it isn't a mystical magical wand, the framework, applied with focus and practice, will allow business leaders to not just attract more clients-it will also allow them to create more clients who want their product/service. This is the art of creating demand. We know that in order to unlock that ability, leaders must concentrate on three important elements:
Focusing on their best clients
Connecting with them through content
Enriching the communities they were in
This book takes business leaders on the journey with us to understand how they can refocus on these key elements and have a framework to be able to create demand for their products.
