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Who, really, was Sun Myung Moon, the Korean spiritual leader seen by his followers as the returning messiah? And what was his motive for spending billions in the late 20th century on a secular media empire that included The Washington Times?
My meetings with him, few and brief though they were, reinforced a conclusion reached as a "participant-observer" in his media companies from 1976 to early 2013: Sun Myung Moon understood the media challenge in the United States in ways his disciples whom he charged with running those newspapers struggled to grasp. It certainly went far beyond an exercise in large-scale public relations for a new religion.
What he envisioned was much more profound. After all it was the post-World War II mass media that had redefined reality for billions of people worldwide in ways that excluded God and the essence of Judeo-Christianity.
This book makes no effort to proselytize or persuade in matters of faith and Divine intervention. Such for each individual is the most personal, precious and essential knowledge. No, this is simply a record what I, a journalist, saw at the "Second Coming."
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Who, really, was Sun Myung Moon, the Korean spiritual leader seen by his followers as the returning messiah? And what was his motive for spending billions in the late 20th century on a secular media empire that included The Washington Times?
My meetings with him, few and brief though they were, reinforced a conclusion reached as a "participant-observer" in his media companies from 1976 to early 2013: Sun Myung Moon understood the media challenge in the United States in ways his disciples whom he charged with running those newspapers struggled to grasp. It certainly went far beyond an exercise in large-scale public relations for a new religion.
What he envisioned was much more profound. After all it was the post-World War II mass media that had redefined reality for billions of people worldwide in ways that excluded God and the essence of Judeo-Christianity.
This book makes no effort to proselytize or persuade in matters of faith and Divine intervention. Such for each individual is the most personal, precious and essential knowledge. No, this is simply a record what I, a journalist, saw at the "Second Coming."