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Storytelling is an essential business skill. We use stories in a variety of ways to attract customers, partners, investors, and build your team. Your audience needs to understand why you do what you do, and your powerful storytelling skills must emotionally hook them. A pie chart can't communicate emotionally, the way stories do.
This book will teach you how to:
Find your pertinent stories for keynotes, town halls, sales and investor presentations, fundraising and recruitment interviews, as well as media appearances. Craft your stories to stop the meander. Put your listeners in a "Mind Movie" so that they see it, taste it, smell it, touch it, and most of all, feel it---so that your leadership becomes magnetic, memorable, and impactful to drive the results you seek. Transform your verbal presentation slides so that they support you, and don't usurp you with too much information.
As Steve Jobs said, "The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." And, I'll add that as the presenter or storyteller, you have the obligation to educate, empower, inspire, motivate, and entertain. That's where refined storytelling skills come into play. Your business mission, vision, and work depend on the connections you make with others. Your stories matter, so tell them well!
