Kreiger rises from humble origins, but chooses a different path. Driven and undaunted, with adventurous spirit he labors for years, secures a formal education, and climbs the ladder of 'success' to fulfill his dream to re-invent the brand of Alaska. First working at a trading house, he quickly moves to secure a career with one of the largest seafood distribution companies in the US, where he toils, builds a network, and gains imperative knowledge about marketing and sales. After two years of dedication, he moves on to secure his 'dream job', managing Asia marketing programs for the state and industry. After another two years of coordinating adventures in Asia, he is promoted to lead the international program. He becomes even more determined and spearheads the effort to re-position Alaska in the world market - a market that has been disrupted by competing forces. For years he labors tirelessly to help restore an industry to greatness. While he is successful in many of his efforts, political winds begin to turn against him. Finding himself in a compromised position, he chooses integrity over capitulation, and is driven from his position of authority to become a pariah. He achieves his dream but loses his career. But in the end, he finds himself, and his true character.