Readings Newsletter
Become a Readings Member to make your shopping experience even easier.
Sign in or sign up for free!
You’re not far away from qualifying for FREE standard shipping within Australia
You’ve qualified for FREE standard shipping within Australia
The cart is loading…
This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.
$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout
This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.