Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Marketing of Financial Services
Paperback

Marketing of Financial Services

$64.99
Sign in or become a Readings Member to add this title to your wishlist.

This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Notion Press
Date
4 October 2024
Pages
240
ISBN
9798895881224

This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.

Read More
Format
Paperback
Publisher
Notion Press
Date
4 October 2024
Pages
240
ISBN
9798895881224