CXOXO: Building a Support Team Customers Will Love is the ultimate guide to creating your customer experience strategy from the ground up.

Maybe you are someone who is just starting to build their career and wants to get an insider's look at what you should be thinking about. Equally possible is that you are heading up CX at a larger company, and want to get some in-depth case studies and information to gut-check your assumptions. Most likely, though, is that you're a middle-of-the-road manager who gives a hoot about your customers and is always looking to learn.

We've designed this book to be used as a guide. You can read it in sequence, or flip around to the specific sections that you are interested in. It is meant to sit on your desk like an old dogeared friend and, when you're done, passed on to your protege. This book is filled with love.