In Property Management Excellence, Anthony A. Luna first shares the inspiring story of his journey from growing up in the southernmost tip of Los Angeles to becoming the CEO of Coastline Equity in his thirties and immersing himself in the field of property management and property investment. More than just a guide to managing real estate, this book offers a powerful blueprint for building a business grounded in integrity and values-based management principles.
With a focus on integrity, transparency, and community, Luna reveals the principles that have driven his success and the growth of Coastline Equity. From learning valuable lessons in his youth and early career at the Boys and Girls Clubs to managing multimillion-dollar properties, Luna emphasizes the importance of empathy, communication, and a growth mindset in achieving excellence. He also remains committed to the communities where he lives and works and understands the value of leaving a legacy.
Discover how these key values can transform the way you approach real estate investing:
Listening and Communication: Build strong relationships with your tenants and team by fostering trust and open dialogue. Ethics and Integrity in All We Do: Gain a reputation for fairness and honesty, and see how it leads to long-term success. Growth Mindset: Continuously innovate and improve your systems with the latest in proptech, as well as a growth mindset to portfolio management. Quality of Life: Deliver stress-free property management and learn about Coastline Equity's hierarchies of Quality of Life for tenants, investors, and property managers. Building a Legacy: Learn why real estate is the ultimate long-term investment and how your portfolio can benefit future generations.
In this book, Luna combines his real-world experience with timeless principles to help property owners, managers, and investors elevate their game. His commitment to ethical management practices ensures that not only do properties thrive-but so do the people and communities connected to them. He also addresses issues like tenants' rights, fiduciary responsibility to clients, and affordable housing, as well as his commitment to philanthropy.
Whether you're just starting out in real estate or looking to take your property management skills to the next level, Property Management Excellence is the definitive guide to building a legacy with integrity, compassion, and profit.
