Understanding Customer Experience Management

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Hard questions are enough to create a dilemma for every decision to be taken for the organization to move forward, innovate, bring efficiencies and make the best use of available resources, capabilities, and situations. Our effort through this book is to provide you with many answers and demonstrate how putting up the customers at the center of all decisions supports practical and optimum decision making. Engaging customers and focused value creation are the only means to short-term and long term business sustainability