You Want To Be An Entrepreneur: Success requires more than just a great idea

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2nd Edition - The principles in You Want To Be An Entrepreneur were true 20 years ago, they’re true today and they will be true in the future. However, it would be foolish to not recognize that the world and business environment change due to innovation, necessity and unforeseen events. Covid has hurt many people while giving others new opportunities. As a result of and during Covid, more people than ever had the need - and acquired the desire - to be in business for themselves … to be an entrepreneur. No one can promise success, but I can say with confidence that I cannot recall a time in which there was more opportunity than today for people to start a new business and see it become successful (however you define success ), self-fulfilling and, even, life-changing for the entrepreneur, their families and thousands, millions and tens of millions of people.