Behavioral Economy Theory
John Lok
Behavioral Economy Theory
John Lok
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This book divides two parts to explain how environment economy factors which can influence consumer behavioral changes.I shall concentrate on researching marketing information economic factor ( marketing information) factor to explain whether this factor how to influence consumer behavior in different environment situation.Any reader can have more clear methods to predict every consumer psychological change how to influence every consumer individual consumption behavior in nowadays society after you read this book.
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