In this foundational new leadership business culture book, decision makers will learn to build a regenerative culture that allows organizations to achieve greater results by strengthening organizational integrity through principle-based leadership.

The industrial revolution has brought many benefits in terms of efficiency, innovation, and wealth. Unfortunately, this has come at a high cost to both people and the environment. John Baker - a leadership coach and an avocational rancher - understands what it takes to not only survive in business and agriculture, but to create a continual state of thriving.

Enter regenerative culture: a sustainable, healing, and renewing state of business that creates cultures which take on a life of their own. In them, energy is created, not destroyed. Regenerative culture helps teams to set themselves up to develop the people within and drive lasting results.

Influence On Purpose is a principle-driven practice made of models and processes designed to help leaders create regenerative cultures for themselves and their stakeholders. John leans on his decades of experience to create a unique and actionable set of fundamental components for businesses to establish a culture that vitalizes instead of depletes its most important asset: people.

Says John of these principles, "If more farmers and ranchers would practice regenerative agriculture, it would heal the planet. If more leaders would cultivate regenerative organizations, it would heal our society."

With shrewd comments from executive coach Rebekah Eyre, Influence on Purpose is a must-have for any serious change agent and leader.

Leaders of any sized team in a variety of industries will glean knowledge from Influence on Purpose. Fans of other business leadership books (The Speed of Trust; The 7 Habits of Highly Effective People; The Earned Life) will enjoy learning the new concept to apply it to their teams.